I CAPITALISM official & vintage merchandise from the companies that built the world
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De Beers

Materials & Resources

The diamond house that controlled some 80 to 90 percent of the world's rough diamond supply for most of the 20th century, founded by Cecil Rhodes in 1888, whose 1947 'A Diamond Is Forever' campaign made the diamond engagement ring a global custom.

Founded 1888

Secondhand & Collectible Finds

197 genuine vintage De Beers items listed right now on the resale market, gathered live and checked for a real brand match.

No Merchandise Available — Yet

We don't carry official De Beers merch in the shop yet. Want some? Drop your email to pre-order — if enough capitalists raise their hands, we'll chase down the licensing and get it made.

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